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“Measuring Social Currency”
“Measuring Social Currency” I thought that this article about the relationship between social media and marketing was pertinent to our discussion about relevance. Many companies have a difficult time...
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Creating mystique around fast food
I thought this article about “secret” items from fast food brands was really interesting because these items drive business (and repeat business) to the restaurants without the companies spending any...
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Airlines deny cellos frequent-flier miles
There was an article in The Wall Street Journal today, titled “When Flying, Are Cellos People Too?”, that I thought was relevant to our discussions about the airlines and loyalty programs. To...
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What day of the week and time of day should companies send emails to customers?
I thought that this article from Adweek was interesting, especially for those of us who are studying companies like Gilt that are trying to gauge the relevance of their interactions with customers....
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